The Brands

Meet the Founders

Every brand on CrownShelf was built with passion, purpose, and a deep understanding of what beauty really means.

5T

54 Thrones

African beauty heritage, modern luxury

Ethically sourced African beauty butters and oils from across the continent.

BS

Buttah Skin

Luxury for melanin-rich skin

Premium skincare formulated specifically for the unique needs of melanin-rich complexions.

G

Golde

Superfood beauty and wellness

Clean, superfood-powered products that make wellness feel fun, accessible, and delicious.

MO

Mielle Organics

Nature-powered hair wellness

Organic, natural hair care rooted in honey, herbs, and science. From kitchen experiments to a global brand.

PB

Pattern Beauty

For the curls that need love

Premium curl care by Tracee Ellis Ross, designed for curly, coily, and tight-textured hair.

T

Topicals

Funky science for chronic skin conditions

Science-backed skincare that takes chronic skin conditions seriously, but not itself.

BG

Black Girl Sunscreen

SPF without the white cast

Sunscreen that protects without leaving a chalky residue on darker skin tones.

BB

Bread Beauty Supply

Simple hair care, no fluff

Minimalist wash-day essentials for textured hair. Less steps, more results.

BG

Brown Girl Jane

Luxury self-care rituals

Plant-based luxury fragrances and body care crafted for the modern woman of color.

H

Homebody

Luxury bath rituals

Handcrafted bath and body products that transform your bathroom into a sanctuary.